Understanding The Difference Between Social Media and Digital Marketing

  Social media networks are nowadays among the most important factors within any digital marketing strategy. This is probably the reason why  many people can’t discern the difference between these related but very different terms. In short,  digital marketing  refers to implementing marketing strategies on several channels. These may include SEO,  email marketing , content, analytics and social media. In that sense, social media is just one of the channels that make up digital marketing. In this article, we’ll take a closer look at how these two differ and how to use them in business. What Are Social Media? Social media are the biggest tool designed for people who interact with each other and share their ideas, information, and content.  At first, the idea was to connect people and help individuals to keep in touch with their friends and family.  The importance of social media  has also gotten bigger over the years, changing the world as we know it forever. Social Media for Businesses